Eleven new awards for Weleda
After six months of testing entries from 38 countries, The Beauty Shortlist has announced its new International Beauty Awards, with Weleda receiving 11 accolades on 2 March. This in addition to the six Beauty Shortlist Mama & Baby Awards the brand won in the summer.
This year the Beauty Shortlist assembled an international team of 18 judges from the UK, USA and Australia to put beauty products through their paces – championing in particular natural, organic and eco-luxury cosmetics. The Beauty Shortlist’s founder, Fiona Klonarides, commented on Weleda’s success in this year’s awards: “Weleda’s unwavering commitment to its three pillars of environmental, social and economic sustainability has never – ever – been more important than right now. While healing plants and natural oils are the essence of its beautiful wellbeing and beauty ranges, it’s the ethical, behind-the-scenes work Weleda does 365 days a year that’s so important, too. Such as enabling the producers of its raw ingredients in places such as Morocco (iris), Italy (sea buckthorn) and Spain (almond and rosemary) to make a decent living, while protecting our planet through socially responsible cultivation, for many generations to come.”
Weleda’s managing director, Jayn Sterland, was particularly pleased the company had been recognised again for Best Fair Trade/Sustainable Brand, commenting: “We are thrilled to win the Sustainable award for a fourth consecutive year. Ethically sourced, fairly traded ingredients are at the heart of Weleda, and we are extremely proud of our farming partnerships. Weleda is the first European beauty brand to become a member of the Union for Ethical BioTrade (UEBT) and sustainability remains a primary focus for us. It is really heart warming to have our efforts recognised by The Beauty Shortlist.”