NATRUE celebrates 10th anniversary at NOPE

After last year’s success of the first ever NATRUE Pavilion at Natural & Organic Products Europe at London’s ExCel, the trade association will again host a joint stand of NATRUE certified brands (in the Natural Beauty & Spa area, Stand B50) this month where NATRUE will be celebrating its 10th Anniversary.

The Pavilion will demonstrate the international nature of the NATRUE standard for certified natural and organic cosmetics worldwide. Over 4,700 products are currently certified covering more than 200 cosmetic brands, and over 200 individual raw materials.

The Pavilion will raise awareness of NATRUE’s certification standards and its benefits for consumers, manufacturers and retailers alike. The stand will be an information hub where visitors can find out about the NATRUE seal and what differentiates those brands bearing it on their packs. In addition, visitors can chat to industry pioneers and discover new ranges. Brands featured will include: Lavera, manufacturer of Lavera Naturkosmetik; Logocos, manufacturer of Logona, Sante, Heliotrop and Fitne; Gala Cosmetics, manufacturer of brands Bio Happy Cosmetics and Delidea Bio Cosmetics.

NATRUE’s Director General Dr Mark Smith commented: “Natural & Organic Products Europe has become the place-to-be for everyone involved in the natural and organic cosmetics sector. We are thrilled to be hosting our second NATRUE Pavilion this Spring, and look forward to celebrating our decennial anniversary with everyone in the vibrant setting of the show at London’s ExCel”.

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