NATRUE celebrates 10th anniversary at NOPE

After last year’s success of the first ever NATRUE Pavilion at Natural & Organic Products Europe at London’s ExCel, the trade association will again host a joint stand of NATRUE certified brands (in the Natural Beauty & Spa area, Stand B50) this month where NATRUE will be celebrating its 10th Anniversary.

The Pavilion will demonstrate the international nature of the NATRUE standard for certified natural and organic cosmetics worldwide. Over 4,700 products are currently certified covering more than 200 cosmetic brands, and over 200 individual raw materials.

The Pavilion will raise awareness of NATRUE’s certification standards and its benefits for consumers, manufacturers and retailers alike. The stand will be an information hub where visitors can find out about the NATRUE seal and what differentiates those brands bearing it on their packs. In addition, visitors can chat to industry pioneers and discover new ranges. Brands featured will include: Lavera, manufacturer of Lavera Naturkosmetik; Logocos, manufacturer of Logona, Sante, Heliotrop and Fitne; Gala Cosmetics, manufacturer of brands Bio Happy Cosmetics and Delidea Bio Cosmetics.

NATRUE’s Director General Dr Mark Smith commented: “Natural & Organic Products Europe has become the place-to-be for everyone involved in the natural and organic cosmetics sector. We are thrilled to be hosting our second NATRUE Pavilion this Spring, and look forward to celebrating our decennial anniversary with everyone in the vibrant setting of the show at London’s ExCel”.




HayMax Kids wins mums’ approval

HayMax’s new allergen barrier balm for children, HayMax Kids, has won a bronze award from Mother & Baby, the UK’s No.1 pregnancy, baby and toddler magazine. Tested by mums, the awards have been running for 23 years and are the most rigorous awards in the industry.

Inventor of HayMax Kids, Max Wiseberg comments: “This award means so much to me as HayMax Kids was originally created in answer to a common question from mums: ‘is HayMax suitable for kids?’ And now so many of these mums have voted for it, as a loved and trusted brand for their little ones’ allergies. I’m proud to say that this is our 45th award for HayMax.”

HayMax Kids is an organic drug-free allergen barrier balm that helps trap pollen, dust and pet allergens. When applied around the base of the nostrils (and around the bones of the eyes if desired) it forms an invisible barrier that traps pollen and dust and pet allergens before they enter the body. As long as this is enough to keep your child below their sensitivity level, their symptoms won’t be triggered.

It is available for pharmacy and the retail trade from wholesalers and has an RRP of £6.99 per pot. For more information, contact HayMax on 01525 406600 or visit haymax.biz




Nelsons award-winning supply chain

Nelsons win ‘highly commended’ for Strategy and Design at top supply chain industry awards  

Nelsons, the UK’s leading provider of natural healthcare products, are the proud recipients of a highly commended accolade from the Logistics and Supply Chain Excellence Awards. Nelsons, based in Wimbledon, London, were shortlisted in the ‘Supply Chain Strategy and Design’ category, helped by their recent successful implementation of SAP and move to third party logistics partners, amongst other improvement projects.

Richard Ellis, Nelsons’ Interim Head of Supply Chain Operations, says: “We’ve had a few years of big changes within the Supply Chain Organisation and everyone in the team has worked extremely hard to continuously improve and maximise our efficiency and effectiveness. To be recognised so highly by the judges, against some very tough competition, is an award for every person in the department.”

Nelsons implemented a new ERP system into their business and moved warehousing and distribution to third party logistics partners in 2014. Both were huge transformational projects which have reshaped Nelsons’ Supply Chain Organisation – processes have been simplified and standardised, quality and consistency run through everything, compliance is reinforced and ultimately efficiency has improved.