Kinetic Distribution has launched a new trade website to streamline ordering and add media assets. The new site is easier to navigate and search, as well as being more clearly presented. The site will also house all media assets, such as images, descriptions, ingredients and digital banners, to make it easier for retailers to utilise Kinetic’s marketing campaigns. A company blog has also been added to keep up with the latest developments in the business. The url remains the same: www.kinetic4health.co.uk
Daily Vitamin E supplements could help to slow the progression of Alzheimer’s disease, according to a new study published in JAMA . 613 people with mild to moderate Alzheimer’s disease received either a high daily dose of Vitamin E, memantine (a dementia drug treatment), a vitamin Ememantine combination or placebo and had their progress monitored for more than two years.
The researchers found that those who took Vitamin E only were able to continue carrying out everyday tasks for longer than those receiving placebo, with the annual rate of decline reduced by 19 per cent. No significant effect was seen in the group taking Vitamin E plus memantine, compared with placebo – a result that researchers were unable to explain. There was also no effect with memantine alone.
Dr Doug Brown, director of research and development at the Alzheimer’s Society, said: “Treatments which can help people with dementia carry out everyday tasks are key to enabling those with the condition to live well for as long as possible,” but urged people to consult their healthcare professional before taking supplements.
New research by the Soil Association reveals that 76% of people feel misled by some beauty labelling. The new research, released as part of its Campaign For Clarity, also shows that 72% of people said they would lose trust in a beauty brand that made misleading claims about being organic.
The research found that 74% of people said they would feel they were choosing a product which was free from ‘nasties’ if it said organic on the label. Yet the reality is quite different. A leading independent toxicologist reviewed the ingredients found in products which say organic on the label and identified the ‘Terrible Ten’: ingredients which have been shown in wider use to cause problems such as allergies, hormone disruption, or harm to the development of unborn babies. Emeritus Professor Vyvyan Howard of the Centre for Molecular Bioscience at Ulster University, who assessed the ingredients used in the potentially misleadingly labelled products and came up with the ‘Terrible Ten’, said: “I was shocked to find ingredients which could contain human carcinogens in products with labels which could misleadingly suggest that they might be organic. Genuine organic products are independently certified and I would encourage consumers to choose those to be sure they are keeping away from ingredients included in the Terrible Ten.”
The latest addition to the range at BetterYou has seen the launch of the world’s first Turmeric Oral Spray. Using molecular encapsulation, the new spray guarantees superior absorption than tablets through its unique delivery mechanism, which bypasses the digestive system (a well-documented absorption issue for curcumin). The most bioavailable on the market, the formulation ensures a greater uptake of the three active curcuminoids. Using natural ingredients, the orange flavoured formulation is suitable for vegetarians. In addition, the brand has also launched MagnesiumGel, which boasts the most concentrated gel/magnesium content on the market and is formulated for ease of use and targeted application for the customer.
Wiley’s Finest Wild Alaskan Fish Oil, the Omega-3 supplement brand that uses only certified sustainable, responsibly sourced Alaskan fish, launched a new Vitamin K2 product at the Natural and Organic Europe show in April.
The new supplement combines concentrated EPA and DHA Omega-3 with another scientifically validated ingredient – MenaQ7® Vitamin K2. This clinically proven and patented form of Vitamin K2 has been shown to support bone and cardiovascular health in human clinical trials. Wiley’s Finest K2 supplement is also the first to combine K2 and Omega-3.
The new product combines both 500mg of concentrated EPA and DHA Omega-3 from Alaska Pollock Fish Oil with a meaningful dosage of 80mcg MenaQ7® K2 per serving; this is the most bioavailable and bioactive Vitamin K2, and the only form shown to be effective at just 45mcg per day.
According to Eric Anderson of NattoPharma, the leader in vitamin K2 research and development: “Clinical studies show that Vitamin K2 is an under-consumed nutrient that is very difficult to obtain from whole foods; it is an excellent combination with supplemental EPA and DHA Omega-3 to support heart and circulatory health.”