To celebrate Swiss National Day in August, Swiss herbal sweets experts, Ricola, put on a performance to remember in central London, as part of their ongoing ‘Be More Swiss’ campaign.
Direct from the Swiss Alps to the West End, Ricola’s musical maestros showcased their finest alphorn skills in Covent Garden. The Alphorn is a 3.4 metre long soft-wood horn, traditionally used to herd cattle in the Swiss mountains.
The professional alphornists played a mixture of both traditional Swiss tunes and popular tracks from the last 50 years. Samples of Ricola’s 11 sugar-free flavours were also distributed to the crowds throughout the day.