Viridian Nutrition has become the first vitamin company in the world to be Certified Palm Oil Free (CPOF).
The Palm Oil Free Certification Accreditation Programme (POFCAP) is the first certification of its kind in the world. Managed by a not-for-profit organisation, the extensive certification process involves thoroughly exploring and tracing all potential palm oil (and its derivatives) ingredients of a product back to its source. Following rigorous assessment, all 200+ Viridian Nutrition’s supplements – the entire range – has been Certified Palm Oil Free.
POFCAP’s goal is to enable consumers who wish to avoid palm oil for allergy, dietary or ethical reasons, to see at a quick glance if a product, company or process is palm oil free. When consumers see the certification trademark on a product’s packaging or as a part of a company’s marketing they know it has been thoroughly researched and certified by an international independent certification trademark programme. The programme also creates a new funding stream to help organisations working on the ground to protect these natural habitats. The CPOF logo features Jabrick – the little orangutan, who was herself a victim of deforestation. Protection of rainforest wildlife is an issue close to Viridian’s heart – The Viridian Nutrition Charity Donation Programme has donated more than £10,000 to the Orangutan Foundation since 1999.
Viridian’s founder and MD Cheryl Thallon, said: “Viridian Nutrition has been dedicated to supply chain clarity and transparency since our launch in 1999; adding a robust certification to our claims, whether it’s the Soil Association for organics, The Vegan Society for animal rights or this POFCAP certification, meets our ethical principles and gives confidence to our customers.”
Bev Luff, Co-Manager of the International Palm Oil Free Certification Trademark, added: “POFCAP is very excited to announce that Viridian Nutrition is the first vitamin company in the world to receive a Palm Oil Free Certification Trademark. Viridian Nutrition has submitted an extensive range of products which were successful in achieving certification. This new certification trademark will help consumers to make more sustainable and ethical product choices. As with all certification trademarks, a company’s products have to have undergone a thorough assessment and been successful which Viridian Nutrition has done.”