Weleda’s arnica hits the road
Weleda has unveiled a new Arnica Recovery Vehicle, which will tour sports events and sports festivals over the summer, as a mobile unit offering arnica relief to weary muscles.
The tour kicked off with Keswick Mountain Festival in June, where participants were offered mini arnica massages at the finish line for the various outdoor sports activities which included cycling, running, open water swimming and triathlon. The Eroica Britannia Cycling Festival followed on 16-18 June where cyclists entering for the various rides across the Peak District National Park could relax with a soothing foot and calf massage with the aromatic arnica on their return. The tour will also attend the Eden Project Marathon in Cornwall on 15 October, with sampling at further events to be confirmed throughout the summer. Special sample sizes have been produced to introduce the range to people who are embracing an outdoorsy active lifestyle, whether complete beginners or committed sports enthusiasts.
Weleda’s managing director Jayn Sterland commented: “We are excited that our arnica range is going from strength to strength and more people are turning to organic products for sports, discovering the benefits of this amazing plant which is famous for its natural anti-inflammatory properties.”