BetterYou has unveiled its Better Planet Project which sees the brand develop a range of initiatives to reduce its environmental footprint and reliance on non-sustainable resources.
The brand has invested over £700k in the project and devoted over 18-months to research and planning. The first initiative sees packaging across its entire commercial range switch to either plant-based, carbon-negative plastic or plastic made from 100% recycled materials. Made up of 70% Ocean Waste Plastic and 30% Post-Consumer Recycling (PCR), these recycled – and 100% recyclable – plastic bottles will house BetterYou’s range of intra-oral vitamin sprays. This is expected to remove 14 tonnes of plastic from the oceans each year, the equivalent of 2.8 million plastic bags.
Andrew Thomas, founder and managing director of BetterYou, said: “2019 sees our total and absolute commitment to reducing our impact on the environment. Plastic pollution is not simply an inevitable and unavoidable result of growing commercial demand. The problem is not plastic itself, it’s our mistaken belief that it has no further value once we have consumed it. As a brand whose use of plastic is fundamental, the packaging life cycle is something we’re passionate about and we hope that our actions will become a catalyst for change.”