Welcome to Natural Pharmacy Business magazine - growing knowledge of natural products in pharmacy.

Fresh on the outside, Kalms on the inside

Kalms, a market leader in traditional herbal remedies used for stress and sleeplessness, has unveiled a fresh brand identity.

Set to redefine Kalms’ presence in a growing market and represent the brands commitment to ‘kalmfulness,’ the refresh includes updated product packaging to ensure maximum stand-out on shelf. All products have the same trusted formulas, however, thanks to clearer on-pack education, the redesign makes product differentiation, consumer navigation and purchasing decisions easier than ever.

The brand update started with Kalms’ valerian-root based remedies Kalms Day, Kalms Night and Kalms Night One-A-Night, with a full range rollout planned early this year.

For more information on Kalms, visit www.kalmsrange.com or call 01452 524012.