Kalms, a market leader in traditional herbal remedies used for stress and sleeplessness, has unveiled a fresh brand identity.
Set to redefine Kalms’ presence in a growing market and represent the brands commitment to ‘kalmfulness,’ the refresh includes updated product packaging to ensure maximum stand-out on shelf. All products have the same trusted formulas, however, thanks to clearer on-pack education, the redesign makes product differentiation, consumer navigation and purchasing decisions easier than ever.
The brand update started with Kalms’ valerian-root based remedies Kalms Day, Kalms Night and Kalms Night One-A-Night, with a full range rollout planned early this year.
For more information on Kalms, visit www.kalmsrange.com or call 01452 524012.
Read our latest issue
Latest News
His Majesty The King becomes new Patron of RPS
New report highlights collaboration to enhance workforce wellbeing
incognito launch sustainable bracelet that repels insects
Lutein and zeaxanthin contribute to children’s eye and brain health
Latest Tweets