NATRUE is pleased to announce the first-ever Natural Cosmetics Week, running from 23-29 November 2024. This global initiative is set to raise awareness about the benefits of natural cosmetics – for both people and planet – and encourage a deeper commitment to sustainability within the beauty industry.
Theme: Embrace Nature, Empower Your Skin: This year’s theme ‘Embrace Nature, Empower Your Skin’ underscores the significance of natural and organic ingredients in beauty products and the role of sustainability in our industry. NATRUE invites brands, retailers, beauty professionals and consumers to join in celebrating the power of nature in beauty and to participate in creating innovative campaigns around this theme.
Get Involved and Lead the Conversation: NATRUE is calling on the media to help amplify this message by shining a spotlight on the benefits of truly natural and sustainable beauty products, as well as covering the various activities and campaigns that will take place during Natural Cosmetics Week 2024. All these activities are going to be promoted on a dedicated page on the NATRUE website – available here.
Here are some ways everyone can get will be getting involved:
- Brand Campaigns: Brands will showcase their commitment to natural cosmetics through bespoke promotional activities.
- Retailers: Retailers will create colourful promotional displays at point of sale.
- Workshops & Webinars: Educational workshops and webinars will be held, focusing on the benefits of natural ingredients and sustainable beauty practices.
- Behind-the-Scenes Access: Some participants will offer exclusive tours of their fields or production areas, highlighting their sustainable practices.
- Online Engagement: Digital discussions and webinars will explore the latest trends in natural cosmetics and sustainability.
Press Materials Available: NATRUE has prepared a detailed presentation in PDF format, which explains the campaign, its objectives, and how it ties into the broader theme of sustainability in beauty. This resource is available here. It also includes information about the Social Media Campaign that will run from 23 and 29 November.
Why Natural Cosmetics Matter: Natural cosmetics are more than just a trend – they represent a significant shift towards healthier, more sustainable living. By choosing natural products, consumers are not only looking after their own wellbeing but also supporting environmentally responsible practices.
Let’s Celebrate Natural Beauty! Natural Cosmetics Week 2024 is a unique opportunity to elevate the conversation around natural beauty products and practices. NATRUE invites journalists and media outlets to join in celebrating and advocating for a more sustainable and transparent beauty industry.
