Viridian has unveiled its One Week No Sugar Challenge initiative to encourage people to cut sweet cravings and banish added sugars from their diets, promoting a healthier lifestyle. Obesity costs the NHS £6.5 billion a year, with more than a quarter (28%) of all adults affected. In Europe, the UK ranks third for having the most obese adults, after Turkey and Malta, according to a World Health Organization report. The risk of chronic conditions developing like obesity is also heightened by the increased intake of added sugar from processed foods.
The No Sugar Challenge is a seven-day programme that pairs Viridian’s Chromium and Cinnamon Complex with a No Sugar guide. Chromium helps to maintain blood glucose levels while cinnamon may help maintain healthy blood sugar levels and healthy weight. Packed with recipes, facts and tips to help cut out added sugars from the diet, the guide is available from independent health food stores.
Aimee Benbow, Nutrition Director at Viridian, said: “Sugar is everywhere, not just in the sweet treats we expect but also hidden in daily staples like bread and other processed foods. However, consuming too much sugar can wreak havoc on people’s metabolism leading to a cycle of high blood glucose spikes, which in turn can lead to weight gain and other conditions.
“The No Sugar Challenge is available at independent health stores because we believe health stores are the right place for promoting long-term well-being as a community wellness hub. With this programme we’re helping people to dig deeper into food labels, understand hidden sugars and change their taste buds to enjoy foods containing less added sugar. The challenge has the potential to help people start their journey to better health by reducing their intake of added sugars.”
