As the winter months approach, Swiss wellbeing brand, Ricola is launching a Soothe & Clear range into the UK medicated confectionery market. The new range of throat soothing lozenges contain the Ricola 13-herb extract in combination with natural ingredients such as Fairtrade honey, lemon juice, echinacea and natural menthol.
According to research conducted by Ricola, almost half of medicated confectionery shoppers surveyed admitted that they ‘struggle to find throat sweets that appeal to them’.
Rebecca Collison, Senior Marketing Manager for Ricola said: “The range of medicated confectionery products stocked by retailers has remained largely unchanged for the past 20 years, so it’s no surprise that shoppers are telling us that they are struggling to find throat soothing products that appeal to them. Consumers nowadays prefer a more natural approach to health and wellbeing, but the shelves aren’t reflecting this.”
