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UK organic sales grow at double the rate of conventional

UK organic food sales are now growing at double the rate of conventional according to new research presented at the Soil Association Certification’s annual Organic Trade Conference. Titled ‘Together we can make a world of difference’, the event hit an optimistic note for the future of organic and the potential for a united market to resonate with an increasingly “environmentally aware” public. Opening the conference, Mike Watkins, head of retail and business insight at Nielsen, revealed another year of growth with organic sales at supermarkets up 3.8% in 2019. While this represents a slight slowing of growth seen in recent years, the rate of growth for organic is now double that of non-organic sales, a trend which the Soil Association predicts is set to continue.