Weleda is one of two leading beauty brands worldwide (the first in Europe) to be the first to obtain the new UEBT certification for sourcing with respect. UEBT (Union for Ethical Bio Trade) is a non-profit organisation that provides a globally recognised standard for sustainable sourcing and the use of raw materials. The new certification and label was unveiled at the UEBT conference in Paris in June and will start to appear on packs in 2019.
UEBT certification will help consumers tell that they are buying products from a company that treats people and biodiversity with respect. Weleda has a responsibility for the environments in which it operates, and for the people involved in manufacturing Weleda products.
Bas Schneiders, Head International Strategic Sourcing at Weleda, commented: “With certification we are taking the next step: creating a significant impact for the growers, collectors and producers working for us.”
In order for a brand to be certified, UEBT looks at its entire sourcing system. One part of the process is to validate that the brand has incorporated the requirements from the UEBT standard into its systems for sourcing and processing natural ingredients. Another part of the certification requirements concerns sourcing practices: certified companies need to verify that they have implemented these throughout the supply chains for their natural ingredients. The new UEBT label will first appear on Weleda products next year.