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Weleda Launch Arnica Campaign

Continuing on with the success of Weleda’s expanding Arnica range, a 50ml travel size Arnica Sports Shower Gel will soon be available through pharmacy, as well as included in a new Weleda Christmas gift set.

Arnica is an ingredient that features in over 20 Weleda lines today, with products containing arnica accounting for over 11% of Weleda’s total net sales in the UK. Weleda sells four packs of Arnica Massage Oil a minute. The arnica range will be supported throughout 2018 with a 360° campaign of extensive activity and events, including the Arnica Recovery Vehicle which will tour sports events and sports festivals over the summer, as a mobile unit offering arnica relief to weary muscles.

Weleda has also appointed several inspirational Arnica Ambassadors who rely on Weleda’s arnica range for training, competing and recovering: solo sailor Susie Goodall, cyclist Matt Bagshawe and his fellow cyclists from South Normanton Cycling Club, and endurance athlete and oarswoman Laura Try.

Weleda’s managing director Jayn Sterland commented: “We are excited that our arnica range is going from strength to strength and more people are turning to organic products for sports, discovering the benefits of this amazing plant which is famous for its natural anti-inflammatory properties. It’s packed with effective active botanicals: over 150 active compounds have been found in arnica. It’s easy to see why so many sports professionals rely on it to keep themselves in tip top condition but arnica is equally useful for those of us that are not as fit, to ease those aches and pains!”