Viridian Nutrition has chosen cinnamon as its 2025 Viridian Ingredient of the Year. Each year, Viridian’s nutrition experts review the latest studies and forecast a nutrient or herb which will be significant in the field of nutrition and the year ahead.
Viridian Nutrition Director, Aimee Benbow, said: “For 2025, cinnamon has been selected because of the considerable clinical research and its significance in the field of diet-related illnesses. Sugar intake is a major contributor to our 21st century chronic conditions including diabetes and obesity. Unfortunately, the risk of long-term illnesses developing is heightened with the increased intake of added sugar in processed foods.
Cinnamon is a natural botanical which has been widely studied for its role in helping with blood sugar control and in other areas of health and therefore a very relevant herb for addressing today’s health concerns. Therefore, we believe cinnamon shows promise in positively influencing our health and rightly, deserves celebrating.”
