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Pandemic could create ‘record year’ for immunity

Sales of immunity-boosting supplements could be set for a record year as consumers try to protect themselves against the covid-19 virus, according to influential US business title Nutrition Business Journal (NBJ), which says it expects growth of the category to spike above 25% in 2020, up from 8.5% growth to $3.3 billion overall.

Other markets – the UK and other parts of Europe – are also reporting very strong sales of immune supplements, and some supplements-focused retailers are report that they are doing “better the ever”. Immunity products have also consistently occupied several top places in Amazon’s Health & Household and Vitamins & Dietary Supplements product rankings in recent weeks, on both sides of the Atlantic.